This course aims to provide you with the opportunity to learn and the application of the basic principles of marketing in the Singapore market. A good understanding of marketing, by itself and in relation to other disciplines, is critical for anyone interested in developing successful and sustainable business enterprises. Hence, this course is a foundational course for marketing that is suitable for all students interested in business and accountancy. At the end of this course, you will be able to develop suitable customer-driven strategies to take advantage of potential market opportunities and manage the marketing process.
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My prof didn’t allow us to choose group mates. We just got grouped by alphabetical order. Basically did my presentation early on and never attended a single lecture in the entire sem. Never go through tutorial either. Brought the bible passed down by seniors to exam hall without even studying and still somehow managed to get A. Easiest A of my uni life
June 16, 2021 -
This mod is heavily influenced based on the prof you get. If your prof likes you, congrats, you probably will get a confirmed A already. I got a very much biased to the other gender prof. Results was really meh. Content and lecturer was really interesting though although a lot of people do not watch the lectures. Group mates selection is SUPERRRRR impt.
June 2, 2021 -
Personally, I felt the content was quite interesting because I am interested in marketing and planned to specialise in marketing. However, the workload is really crazy because of the many presentations that need to be done. You’ll need to do individual reflections too.
May 31, 2021 -
Marketing concepts were pretty straightforward to grasp. Tutorial questions generally relevant to the topic of the week. The way my professor taught it was based on the slides each group prepared, and with 5 groups, the session may be quite repetitive.
May 26, 2021
