The course consists of three parts. The first part of the course will present theoretical concepts and frameworks that guide corporate communication research and practice. Second, various corporate communication functions with different stakeholders such as consumers, employees, media, investors, and the general public will be covered. For the last part of the course, you will learn how to plan and evaluate corporate communication strategies as a group project. The primary aim is to equip students with foundational knowledge and skills for effective corporate communications management.
Content
The course covers the following:
foundations in corporate communications
communications in different platforms such as social media
communications in an international arena/multicultural environment
Crisis communication
There are no reviews yet.