Previously, BC2406 introduced core concepts of Business Analytics and the important models in used by businesses and governments. However, there are more complex situations that require more sophisticated Analytics solutions. BC2407 is the continuation of BC2406. The main objective of BC2407 is to introduce students to advanced Analytics techniques to extract more useful and deeper insights under more complex realistic situations. At the end of the course, students will see the strengths and weaknesses of standard models, and learn advanced techniques to overcome the weaknesses in various scenarios. This course builds upon open source R software (as learnt in BC2406), and introduced a commercial software SAS, commonly used in Banks, Pharmaceuticals, MNCs and some government agencies. Students will learn the differences between R and SAS in both the model development phrase and in the standard software outputs.
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