This course aims to introduce students to significant concepts and issues in the emerging field of financial communication – specifically examining the relationship between media and communication and the financial markets – and how to design effective campaigns to improve financial literacy. The field of financial communication draws upon theories, research, and practices from multiple sources of scholarship such as communication, behavioral finance, economics, and wealth and risk management. The primary objective of this course is to provide students with theoretical insights and practical knowledge in the field of media and financial markets, and to enable student to be more effective when designing financial literacy campaigns.
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