This course will introduce students to the needs, perceptions and expectations of `the user? Of products, services and interfaces. It will develop in the student an introductory awareness of user behavior, ethnographic studies, usability testing and the evaluation of user requirements. Through group discussions and exercises, students will gain an understanding into how user centered design process will help build comfort, convenience and ease of use without compromising the performance of designed products. Projects will address such total user experiences as: taking public transport, using air travel, eating at hawker centers, taking treatment at hospitals etc.
Students are reminded that ADM rules on attendance and plagiarism are in operation within all ADM courses as laid out in the ADM Student handbook http://www.adm.ntu.edu.sg/CurrentADM/Documents/ADMStudentHandbook2010-2011.pdf.