This module aims to provide you with the essential knowledge on social media marketing, especially for start-ups. For this purpose, various social media tools that start-ups may explore will be introduced. The concept of social commerce will be covered. You will learn how to carry out strategic planning with social media. Topics such as social media metrics and social models and monetization will be covered to give a holistic understanding of social media marketing For full timetable, refer to NTC website.
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One of the most insightful and useful mods you can take on digital marketing.
Adrian will cover Facebook, Google, SEO, SEM etc and there will be a big group project to test your knowledge on running a campaign.
Put in effort, show enthusiasm and you will not only learn a lot, you will also be able to score well and pull up your GPA.
TLDR: 10/10 would recommendJune 13, 2021 -
If you’re looking at digital marketing, this course is the perfect course. Very practical content done within 6 weeks (7 days, 9am-4pm), and imo, this course is more practical than the NBS digital marketing course. Prof Adrian was very engaging & funny. He will share his experience working in the industry and we will get a chance to practice whatever we learnt. Content includes: SEO, Google paid search, Facebook & ig paid ads, E-commerce engines.
May 25, 2021
